API factory: Custom real-time APIs for ops | Openprise

The problem

Your CRM and MAP handle batch processing. But forms, triggers, and integrations need real-time responses. Custom code is expensive, brittle, and IT-dependent.

The Openprise solution

Convert any Openprise job or bot into a REST API with one click. Real-time processing, zero custom code, built-in security and throttling.

Business impact

Offload data-intensive processes from your CRM to the Openprise engine. Faster CRM performance, cleaner data at the source, and new capabilities without new tools.

Real-time capabilities, no custom code

Any process you automate in Openprise can become a custom API. Here are the most common use cases your Ops team can deploy from day one.

  1. Form enrichment: Enrich and validate form data in real time, before the record hits your MAP or CRM. Match leads to accounts at the moment of capture.

  2. Lead routing: Route leads instantly from Salesforce triggers or Marketo Webhooks. Apply the same matching and routing logic you already use in batch, now in real time.

  3. Real-time scoring: Extend your Openprise scoring and segmentation to any system that can call a REST API. Prioritize leads at the point of entry.

  4. Data enrichment & acquisition: Run records through your full enrichment waterfall in real time. Same MVE logic, same vendor cascade, triggered on demand.

  5. Data firewall: Validate, cleanse, and deduplicate records before they enter your CRM. Prevent bad data at the source instead of cleaning it up later.

  6. Enterprise data standardization: Publish a single data quality API across your entire tech stack. One standard, enforced everywhere, without each app owner building their own.

  7. Account matching: Answer real-time questions: does this contact exist? Is this a customer account? Who owns it? Expose your Openprise matching logic via API.

  8. GDPR compliance: Classify EU data subjects, redact PII fields, and filter EU records from non-compliant data processors, all through a governed API endpoint.

  9. CRM offloading: Move resource-heavy processes like deduplication, system sync, and onboarding off your CRM. Faster Salesforce performance, better end-user experience.

Questions

How does API Factory differ from App Factory?

App Factory creates self-service apps for end users to interact with your data visually. API Factory turns your Openprise processes into REST APIs for real-time, system-to-system communication. App Factory is for people. API Factory is for systems.

What systems can call an API Factory endpoint?

Anything that can make an HTTP POST request: Marketo Webhooks, Salesforce triggers, JavaScript on web forms, custom integrations, or any third-party tool with REST API support. You send a JSON payload, you get a JSON response.

Do we need developers to set up API Factory?

No. Any job or bot you have already built in Openprise can be converted to an API with a single click. The platform generates the endpoint, documentation, and response format automatically. Your Ops team owns the entire process.

Is API Factory secure for enterprise use?

Yes. API Factory includes built-in security, API key authentication, throttling, high availability, and zero downtime. For GDPR compliance, you can add data redaction and EU data subject filtering directly to any API endpoint.

What about performance and latency?

Simple API jobs return responses in real time. Complex API bots that orchestrate multiple jobs may take longer depending on the processing involved. Your Openprise CS team helps you design for the latency requirements of each use case.

Your processes, now available in real time

“We took something that at some point took days, to a cycle that runs every 10 minutes, the same way the Marketo sync to Salesforce runs. There's never a window where something is just sitting there waiting for outreach.”
— Joe Giacalone, Senior Manager, B2B Marketing Operations, Teladoc Health

Need self-service apps instead of APIs? Meet App Factory.

API Factory connects systems. App Factory connects people to data. Build custom apps for your team to search, report, and act on GTM data without writing code or needing system access.

Ready to make your processes real-time?

See how API Factory turns your batch automation into on-demand API services.