How Openprise works | Data and AI orchestration platform

Your AI and automation roadmap

Connect your data sources and define what matters.

Cleansing & standardization

Set your rules and logic

Your rules, your timeline

Automate your workflows

Workflow automation

Monitor and refine

ROI and reporting

A real Openprise Ops workflow in action

Discover how you could be using Openprise to automate your workflows and make your GTM data smarter.

Months 1-3

Clean account universe

Roll out data essentials, dedupe, enrichment, and hierarchy linking. By month three, your account universe is clean and trusted.

Months 4-6

ICP and automation

Layer in scoring, grading, and account segmentation. Identify greenfield opportunities your reps missed and route them automatically against your ICP.

Months 7-9

Innovation and scale

Automate territory administration and campaign attribution. When M&A hits, your team integrates new account data without burning weeks on cleanup.

Year 1+

Optimize and expand

Quarterly business reviews keep your roadmap aligned. New use cases get prioritized, automation deepens, and ops scales without new headcount.

400+ connectors

Pre-built connectors link your CRM, MAP, data warehouse, and dozens of point tools across your stack. No middleware. No custom code. No waiting on IT.

Questions

How long does implementation take?

Most teams go live in under two weeks. The no-code builder means your team can start automating immediately, without waiting for engineering resources or IT support.

Is Openprise secure for enterprise use?

Yes. Your data never leaves the Openprise platform. Many of our customers chose Openprise specifically because their InfoSec teams required that no data be sent to external vendors. Openprise is SOC 2 Type II and ISO 27001 compliant, with role-based access controls and full audit logs.

Can we start small and scale later?

Yes. Most customers start with one Quick Start package (list loading, dedupe, routing, or enrichment) and expand each quarter. The roadmap above shows the typical arc: clean your account universe first, then layer in scoring and automation, then attribution and territory work. You build once and reuse across your stack.

What integrations are included?

Openprise ships with 400+ pre-built connectors covering every system your GTM team actually uses: Salesforce, HubSpot, and Dynamics for CRM. Marketo, Eloqua, and Pardot for MAP. Snowflake, BigQuery, and Redshift for data warehouses. ZoomInfo, Clearbit, and other vendors via Multi-Vendor Enrichment. No custom development or IT support needed.

Customer stories

Discover why enterprise ops teams love Openprise.

“We went from manual data work to fully automated workflows in two weeks. Openprise made it possible.”
Sarah Chen
RevOps Director, Zendesk

“Openprise works miracles in multi-vendor enrichment, in data standardization and normalization.”
Mitch Janning
Sr. Manager, Marketing Operations, Vimeo

“Openprise is an essential partner for the Nutanix Marketing Operations team. We trust Openprise to perform our most crucial and sensitive data management processes.”
Kat N.
Marketing Operations Manager, Nutanix

Ready to get started?

Join the Ops teams at Nutanix, and Zendesk that replaced their frankenstack with Openprise.