Open 24 agenda: RevOps sessions and speakers
Ed King
Openprise
Keynote Session
Entering the era of data renaissance – Harnessing the power of data fracking to gain competitive edge.
Watch keynote part 1 Watch keynote part 2
Yasmine Schmied
SS&C
Detrie Zacharias
Rimini Street
Alicia Butler
Rectangle Health
Emily Salus
Openprise
Group Therapy: You don’t have an X problem. You have a data problem.
Do you find yourself constantly putting out fires, thinking you have a problem with your lead routing engine, your enrichment process, or your attribution model? Guess what? You might be barking up the wrong tree! In reality, you have a data problem, not a problem with X (whatever X is!)
Join Tabitha (SS&C), Alicia (Rectangle Health), Detrie (Rimini Street), and Emily (Openprise) for a lighthearted yet insightful session where we unravel the true culprit behind many business challenges: data. We’ll share real-world examples where misaligned data can present themselves as other issues and how you need to solve them at the root, with your data, and paving the way for more efficient operations.
Josh Ren
Securiti
Making Every Move Count: Thriving with a Leaner GTM Team
As sales teams shrink, the traditional brute-force sales tactics are no longer effective. This session is tailored for RevOps professionals, focusing on strategies to thrive with fewer sellers by making every action count. You will learn how to adjust to a smaller sales force, maximize your bandwidth by targeting high-impact activities, and ensure every contact aligns with your ideal customer profile (ICP). Innovative solutions, such as replacing SDRs with bots, will also be explored.
Josh (Securiti) and Jeff (Sysdig) will share their expertise on optimizing sales processes in a leaner environment. You will leave equipped with practical next steps to enhance efficiency, support precision targeting, and implement cutting-edge solutions, positioning RevOps as the driving force behind a more effective sales strategy in any economy.
Jeff Canada
Open.ai
AI for Marketing Operations: Your First Steps to Smarter MOPs
AI isn’t just for data scientists—it’s for marketing operators too! In this session, we’ll walk you through the essential AI capabilities that can transform how you work, even if you’re just getting started. From analysis and automation to AI-driven thinking, this session is designed to introduce you to the core tools and techniques that can make your marketing operations faster, smarter, and more impactful. Whether you’re new to AI or looking to better understand its practical applications in marketing ops, this talk will give you the foundation you need to begin integrating AI into your everyday work.
Ryan Nelson
Openprise
The Next GTM Transformation: Tuning Your Marketing Antenna for the Right Market Signals
Are your traditional marketing strategies falling flat in today’s challenging market? Join Ryan Nelson (Openprise), and Ali Rastiello (Health Catalyst) as they explore the next big transformation in go-to-market (GTM) strategies. As budgets tighten and the market becomes more saturated, the old ways of demand generation and ABM/ABX are no longer delivering the results you need.
This session will dive into the shift from demand generation to demand capture, emphasizing the importance of tuning into the right market signals and acting upon them. Discover how leading teams like those of Ali and Harjot have redefined their marketing strategies to achieve remarkable success, including a 3x increase in conversion rates. We’ll provide actionable insights and a playbook to help you elevate your marketing operations and become a GTM strategist, all while leveraging clean data and targeted account strategies. Don’t miss this opportunity to learn how to tune your marketing antenna for the new era of inbound marketing.
Ewan Auguste
Modernizing Ops
Join Ewan as he shares the transformative journey of modernizing operations at PlanSource through a blend of technology, collaboration, and strategic change management. Discover how the team gained valuable insights from existing data, navigated unique challenges, and crafted a future-ready operational plan while selecting best-in-class vendors for successful integration.
Ewan will also highlight how rolling out changes with team engagement and quick wins fosters adoption, using gamification and hands-on learning to drive results. Attendees will walk away with actionable strategies for building a collaborative plan, measuring impact, and effectively communicating throughout the transformation process. Embrace change and learn how to quickly move toward measurable outcomes!
CSOps Mastery: Driving Install-base Growth and Preventing Churn
In the classic blind men and the elephant scenario, different customer account teams often have fragmented views of customer accounts, akin to grasping different parts of an elephant without seeing the whole. Traditionally, CSOps has been either non-existent or siloed from key corporate GTM systems like CRMs and MAPs, leaving account managers, the CS team, and the support team each with their own incomplete perspective. This lack of integration complicates expansion efforts and heightens the risk of customer churn.
Join us for a lively exploration of how RevOps is expanding into CSOps to address these challenges. Charlotte from Openprise will moderate a discussion with J.P. Kelliher and Drea Jordan, uncovering practical tips and best practices for integrating with CS platforms. You’ll learn how to leverage data from your existing systems, manage customer success-specific information, and identify early signals of at-risk customers to prevent churn. We'll also spotlight how Gainsight integration can reveal white spaces, support sales expansion, and enhance customer retention, providing your RevOps and MOps teams with the insights needed to achieve a unified view of customer accounts and drive sustainable growth.
Solutions Showcase
Data Supply Chain Management - Enriching the Right Things at the Right Time
You already know that Openprise’s multi-vendor enrichment waterfall gets more and better matches that using a single vendor, but there’s more you can do with your data supply chain! Learn how to leverage Targeted Enrichment and Automated Acquisition so you can add more accounts, more people, and more targeted data at every stage of your funnel. Listen as Grant Saechao and Lauren Murray showcase how customers are using different enrichment strategies for different business needs and getting the most out of their enrichment investments.
Practical RevOps Applications for AI and LLM
Everyone’s talking about AI and there’s justifiable skepticism around how it can be used, especially when it comes to keeping your data safe. Learn how you can use the Ask AI template to retrieve publicly available information from the Web. Find out how you can use AI vendors to query information you need–or keep all your data in your own systems, without worrying your legal team. Ryan Lafayette and Grant Saechao provide examples of how customers are already using Ask AI to automate what was previously only available through manual searches.