2025 State of RevOps Survey: Data quality’s impact on GTM execution

‘The data must be wrong.’ These words kill strategic momentum every day. While 42% claim their data is ‘good enough,’ most admit it’s undermining their GTM success.

The expensive truth about ‘good enough’ data

Only 11% of RevOps teams have excellent data. The rest are leaving revenue on the table. Learn what sets the winners apart.

99% face data challenges—critical findings inside:

• Why ‘good enough’ won’t deliver GTM success
• Four traits of high-performing data teams
• Breaking the cycle of data distrust
• How top teams leverage AI for data quality
• The hidden costs of poor data decisions
• Your roadmap to better data quality today

Data cleansing

More resources

Webinar and video

On-demand | Clay + Openprise: How Rubrik gets GTM data right at scale

Checklist

A better customer experience starts with clean, actionable data

Webinar and video

On-demand | Webinar: 2025 RevOps Data Quality Insights & Strategies

Stop patching. Start architecting.

The ops teams pulling ahead aren't adding more tools. They're building a better system. See what that looks like for your team.