# 2025 State of RevOps Survey: Data quality’s impact on GTM execution

‘The data must be wrong.’ These words kill strategic momentum every day. While 42% claim their data is ‘good enough,’ most admit it’s undermining their GTM success.

### The expensive truth about ‘good enough’ data

Only 11% of RevOps teams have excellent data. The rest are leaving revenue on the table. Learn what sets the winners apart.

### 99% face data challenges—critical findings inside:

- Why ‘good enough’ won’t deliver GTM success  
- Four traits of high-performing data teams  
- Breaking the cycle of data distrust  
- How top teams leverage AI for data quality  
- The hidden costs of poor data decisions  
- Your roadmap to better data quality today

Data cleansing

## More resources

Webinar and video

[**On-demand | Clay + Openprise: How Rubrik gets GTM data right at scale**](/content/resources/clay-openprise-how-rubrik-gets-gtm-data-right-at-scale-on-demand/index.html)

Checklist

[**A better customer experience starts with clean, actionable data**](/content/resources/improve-the-customer-experience-with-better-data/index.html)

Webinar and video

[**On-demand | Webinar: 2025 RevOps Data Quality Insights & Strategies**](/content/resources/mastering-data-quality-for-marketing-ops/index.html)

Stop patching. Start architecting.

The ops teams pulling ahead aren't adding more tools. They're building a better system. See what that looks like for your team.