solutions for marketing ops
Fortune 500 companies and high-growth enterprises rely on Openprise
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Where your team gets stuck
Marketing Ops runs on clean data. But keeping that data clean — while also fielding tickets, loading lists, and managing every system between your MAP and CRM — leaves no time for anything strategic.
Every event list is a cleanup project
Vendor lists arrive formatted differently every time. Your team spends hours reformatting, deduplicating, and validating before a single record reaches Marketo. The event was last week. Leads are going cold.
Your enrichment vendor misses half your database
A single enrichment vendor leaves a long tail of blank fields — especially in EMEA and SMB segments. Your segmentation logic can't run on empty fields. Your scoring model produces results you can't trust.
Attribution reporting is a manual rebuild every month
UTM values get dropped. Campaign dates are locked in Salesforce. Every attribution report requires someone to manually reconcile data across systems before the CMO presentation. There's no time for the analysis — just the prep.
How Openprise solves it for you
Lists loaded, cleaned, and enriched automatically
Drop a file into the ingestion portal. Openprise maps fields, validates records, deduplicates, enriches, and loads to Marketo — automatically.
Enrichment coverage your vendor can't match
Openprise multi-vendor enrichment waterfall (MVE) routes each record through multiple data providers in sequence — filling gaps your primary vendor leaves behind.
Attribution logic your team actually owns
Openprise populates custom attribution date fields, corrects UTM values, and runs your multi-touch model logic — outside of brittle APEX code, in a no-code rule builder your Ops team controls directly.
Built for every Marketing Ops function
Each operations function has its own challenges. Here's every workflow that matters to Marketing Ops — from list loading and enrichment to segmentation, attribution, and campaign data quality across your MAP, CRM, and data warehouse — runs here.
Automated list loading
Stop manually scrubbing event lists. Openprise ingests, validates, deduplicates, and routes every list automatically.
Cleansing & standardization
Standardize company names, phone formats, job titles, and country codes across your CRM and MAP. Automatically.
Data enrichment & acquisition
Stack your enrichment vendors in a waterfall to maximize match rates and minimize cost. Preview data before you buy.
Lead & account scoring
Run fit and behavior scoring across your CRM and MAP. Update models in minutes without a developer.
Segmentation
Automate persona assignment, job title classification, and audience segmentation across every system in your stack.
Attribution
Fix UTM values, populate missing touchpoints, and run multi-touch attribution models without fragile APEX code.
Deduplication
Find and merge duplicate records across Salesforce and Marketo. Clean database, lower costs, better routing.
Buying groups
Automatically identify buying committees, assign roles, and track coverage across your target accounts.
Matching & routing
Match every lead to the right account and route it to the right rep. Accurate, automated, and fully auditable.
Report automation
Prepare and standardize the data feeding your dashboards and executive reports. No manual reconciliation.
PLG funnel automation
Connect product usage data to your CRM and MAP. Score, segment, and route trial users to sales automatically.
Champion movers
Detect when your champions change jobs, enrich their new record, and alert your reps before competitors do.
What Marketing Ops teams gain when the data work runs itself
When Openprise handles list loading, enrichment, segmentation, and attribution, your Marketing Ops team stops being a support function and starts being a strategic one. Clean data means faster campaigns, better scoring, and reporting you can rely on.
Automated 800 list loads per month and eliminated manual enrichment entirely with Openprise
Achieved after cutting lead routing from 12 hours to 20 minutes and eliminating 79% of unqualified leads
Up from 50 to 60% after implementing a multi-vendor enrichment waterfall across US and EMEA records
Questions
We're a Marketo shop. Does Openprise replace Marketo or work alongside it?
Openprise works alongside Marketo — it doesn't replace it. Marketo is your campaign execution engine. Openprise is the data layer that runs before records reach Marketo. List intake, field standardization, deduplication, enrichment, segmentation, and lead scoring all run in Openprise. Clean, enriched, fully classified records then flow into Marketo, ready for campaign logic. The result is a more powerful stack: Marketo handles what it does best, and Openprise handles the data processing that Marketo was never designed to do — so your campaigns run on data you can actually trust.
Our list loading process is the biggest bottleneck for field marketing and demand gen. How does Openprise solve that?
Openprise replaces the manual list intake process entirely. When a file arrives — from an event vendor, an agency, or a field marketing team — it goes into Openprise's ingestion portal. Openprise maps the fields, validates values, catches misaligned columns, deduplicates against your existing database, enriches through your configured vendors, and loads clean records to Marketo. Your team only touches the exceptions.
How does Openprise help Marketing Ops teams defend attribution reporting to leadership?
Openprise acts as the enforcement layer between your data standards and everyone who touches your CRM and MAP. It runs continuous jobs that catch non-standard field values, correct formatting violations, and apply your segmentation and persona logic on a schedule — regardless of what reps or marketers entered in the meantime. A lot of it is set-and-forget. It runs on timers, as much or as little as you want, and takes away the controls that let others corrupt your clean, standardized data.
Can Openprise help us move from single-vendor enrichment to a multi-vendor waterfall without rebuilding our entire stack?
Yes, and this is one of the most common first use cases for Marketing Ops teams. Openprise's Multi-Vendor Enrichment (MVE) is a waterfall enrichment layer that works with the vendors you already use. You configure the order — primary vendor first, secondary for the gaps, tertiary for what remains — and Openprise orchestrates the calls, deduplicates the results, and writes back the best available data for each field. Teams that move from single-vendor enrichment to MVE consistently see significant lifts in match rates (a 50% lift!), particularly in EMEA and SMB segments where primary vendors have weaker coverage.
Can Openprise help Marketing Ops move our AI pilots into production with our Marketo and our GTM stack in a secure, governed way?
Yes — and this is exactly where most Marketing Ops AI initiatives stall. Your team has probably run pilots using AI for segmentation, scoring, or content classification. The results were promising. But getting those workflows into production — connected to your real Marketo instance, your real CRM, with IT and InfoSec signing off — is a different problem entirely. The core issue is what we call the last-mile gap.
Need more help?
Get in touch with our team today.