## Turn a clean database into your revenue lever Openprise handles deduplication automatically and continuously, so your CRM, MAP, and data warehouse stay clean and your team can focus on the work that actually moves the needle. ### Find duplicates your rules can't catch Salesforce’s native dedupe and rule-based matching miss records that are just slightly different. Openprise's AI fuzzy matching looks at all fields together to find duplicates that traditional methods leave behind, including company name variants, address mismatches, and abbreviated entries. ### Merge at scale, without the risk Merge duplicate records according to your survivorship rules: which field wins, which record becomes the master, and what happens to associated activity history. Your team sets the logic. Openprise runs it across your entire database automatically. ### Deduplication that runs continuously You shouldn’t have to run a cleanup project every time duplicates pile up. Openprise runs deduplication on an ongoing schedule, catching duplicates at the point of entry before they compound into a cleanup project that takes months to unwind. ## See automated deduplication in action across your GTM stack Watch how Openprise identifies duplicate records across your CRM and MAP, applies your survivorship rules, and merges at scale without manual review for every record. ### Built for databases that have grown too fast Mergers, acquisitions, list imports, form fills, and rep data entry create duplicates faster than your team can catch them manually. Openprise gives your Ops team a governed, automated deduplication layer that runs continuously across your full GTM stack so your account counts, territory assignments, and campaign audiences reflect your actual customer base, not five years of accumulated clutter. 400k+ CRM accounts Nutanix reduced by removing duplicates and inactive accounts with Openprise. 300k Duplicate records merged from a 6M+ record database at a leading enterprise identity provider. > 5% Account misalignment rate Nutanix reached after cutting duplicates, down from 20 to 30%. # Replace your Ops stack You have 30 tools. None of them agrees. Replace the point-solution sprawl with a single platform built for every GTM data workflow your team runs. ## Point Tools - Limited to single use cases - Setup time: Weeks - Workflow complexity: Basic logic only - Integration coverage: Limited - Maintenance burden: High - Coding required: Yes Expensive scaling Vendor lock-in Limited customization ## Openprise - Built for RevOps workflows - Setup time: Days - Workflow complexity: Advanced logic included - Integration coverage: Extensive - Maintenance burden: Minimal - No coding required Scales with you Full flexibility Endless Possibilities # Questions [**What makes Openprise deduplication more effective than Salesforce's native duplicate management?**](/content/solutions/deduplication#/index.html) Salesforce native duplicate management uses exact and fuzzy matching rules on individual fields. It works reasonably well for obvious duplicates. It breaks on the long tail: company name variants like "Cisco," "Cisco Systems," and "Cisco Canada;" addresses with different abbreviations; records where one field matches but two others don't. Openprise's AI fuzzy matching evaluates all fields together as a whole, the way a human reviewer would, to surface duplicates that field-by-field rule matching misses. [**How does Openprise decide which record to keep when merging duplicates?**](/content/solutions/deduplication#/index.html) Your team defines the survivorship rules. For each field type, you specify which record wins: the most recently updated value, the most complete value, the value from a designated system of record, or custom logic based on record type or source. Openprise applies those rules consistently across every merge at scale without manual review for each pair. You can also set rules for what happens to associated records, including activities, opportunities, and campaign memberships, so nothing gets lost when the merge runs. [**Can Openprise handle deduplication across leads, contacts, and accounts simultaneously?**](/content/solutions/deduplication#/index.html) Yes. This is one of the areas where Openprise's purpose-built GTM data architecture matters most. Deduplication across all three object types in Salesforce requires understanding the relationships between them, including a duplicate lead that should be converted and merged with an existing contact on a known account. Openprise manages deduplication across leads, contacts, and accounts in a coordinated way, applying your rules for each object type and handling the cross-object relationships that generic dedupe tools and native Salesforce matching don't account for. [**How does deduplication in Openprise affect territory management and routing?**](/content/solutions/deduplication#/index.html) Directly and significantly. Routing rules and territory assignments are only as accurate as the account records they run against. When your CRM contains duplicate accounts, reps get assigned to the wrong record, territory counts are inflated, and realignments take weeks because no one trusts the data. [**How do duplicate records in Marketo or HubSpot affect campaign performance?**](/content/solutions/deduplication#/index.html) Duplicate records in your MAP create three compounding problems. First, the same contact receives the same email multiple times, which damages your sender reputation and increases unsubscribe rates. Second, engagement scoring inflates artificially because a single person's activity is spread across multiple records. Third, suppression lists don't work correctly. [**How does Openprise prevent new duplicates from entering the database after a cleanup?**](/content/solutions/deduplication#/index.html) Openprise runs deduplication on a continuous schedule, not just as a one-time project. When new records enter your CRM via list imports, form fills, or system integrations, Openprise checks them against your existing database either before they land or immediately after. [**How does deduplication improve data quality in Snowflake or other data warehouse environments?**](/content/solutions/deduplication#/index.html) Duplicate records don't stay in your CRM and MAP. They flow downstream into your data warehouse and corrupt every analysis and model that reads from it. Openprise deduplicates records upstream, before they land in your data warehouse, so the inputs your BI tools and AI models consume reflect your actual customer and prospect base.