Governed data isn't a compliance project. It's a GTM advantage.

Teams with governed GTM data route faster, score more accurately, report with confidence, and adopt AI earlier. Teams without it spend their time fixing what reps and marketers broke. Openprise is the buffer between your Ops team's data standards and everyone else in the organization who wants to touch your CRM.

Your data standards enforced automatically

Openprise runs continuous data quality jobs that enforce your field standards — picklist values, formatting rules, required fields — across every record in your database. When someone violates a standard, Openprise corrects it. Your Ops team stops being the data police and starts being the data architects.

Consent and suppression managed across systems

Opt-outs in Marketo need to propagate to Salesforce. GDPR deletion requests need to run across every system that holds the record. Openprise automates consent management and suppression workflows so compliance requirements are enforced consistently, not manually checked before every campaign.

AI-ready data with governance built in

AI is only as trustworthy as the data you feed it. Openprise prepares your GTM data for AI workflows — standardizing inputs, scanning for prompt injection risks, and ensuring sensitive fields are handled according to your InfoSec policies before they ever reach a model.

Built for Ops teams who want to own the rules, not babysit them

Governance is not a one-time project. It's a continuous process that requires a platform designed to enforce rules at scale — across every record, every system, and every person who touches your data. Openprise gives your Ops team a single governance layer they build once and maintain centrally, so your data standards hold regardless of how many people are working in Salesforce, Marketo, or whatever system your business just acquired.

2,000x

Data compliance efficiency improvement a leading advisory, tax, and assurance firm achieved after automating their Marketo-to-Dynamics sync with Openprise.

95%

Data accuracy Health Catalyst reached across their GTM systems — with no duplication, no rogue data, and regular automated deletion processes.

40 tickets

Weekly Ops support requests eliminated at Rimini Street after Openprise automated their data quality enforcement and ad-hoc data tasks.

3 weeks → 15 min

How BakerTilly compressed a recurring manual compliance and reporting task using Openprise automation.

Replace your Ops stack

You have 30 tools. None of them agrees. Replace the point-solution sprawl with a single platform built for every GTM data workflow your team runs.

Point Tools

• Limited to single use cases
• Setup time: Weeks
• Workflow complexity: Basic logic only
• Integration coverage: Limited
• Maintenance burden: High
• Coding required: Yes

Openprise

• Built for RevOps workflows
• Setup time: Days
• Workflow complexity: Advanced logic included
• Integration coverage: Extensive
• Maintenance burden: Minimal
• Coding required: No

Questions

What does data governance mean in the context of GTM Ops, and why does it matter?

In a GTM context, data governance is the set of rules, processes, and enforcement mechanisms that keep your CRM and MAP data accurate, consistent, and compliant over time. It covers field-level data standards — country formats, picklist values, phone number formatting — as well as process-level standards: which fields reps can and can't overwrite, how consent flags propagate across systems, how deletion requests are handled, and who owns the logic for each data quality rule.

How does Openprise handle consent management and GDPR compliance workflows?

Openprise automates the propagation of consent and opt-out signals across your entire GTM stack. When a contact opts out in Marketo, Openprise detects the change and propagates the suppression flag to Salesforce, any connected outreach tools, and your data warehouse — ensuring the record is excluded from all downstream campaigns and outreach sequences. For GDPR deletion requests, Openprise can trigger automated workflows that identify and delete or anonymize records across every connected system, with an audit trail that documents the deletion for compliance reporting.

How does Openprise prevent reps and marketers from breaking our data standards?

Openprise acts as a governance buffer between your Ops team's data standards and everyone else in the organization who touches your CRM. Rather than relying on training, documentation, or Salesforce validation rules that apply only at the point of entry, Openprise runs continuous jobs that detect non-standard values and corrects them automatically on a schedule.

How does Openprise support AI governance specifically?

AI governance starts with data governance. Before any GTM data reaches an AI model, that data needs to be clean, standardized, and cleared of security risks. Openprise handles three layers of AI data governance: input quality, prompt injection protection, and InfoSec compliance.

What's the difference between data governance and data quality, and does Openprise do both?

Data quality is the state of your data at a point in time. Data governance is the ongoing system of rules and enforcement that keeps data quality from degrading over time. Openprise does both, maintaining data standards continuously.