# Clean data flows through your entire stack Standardize, deduplicate, and enrich records across your CRM, MAP, and data warehouse — so every downstream system starts from the same source of truth. ## Add intelligence to every record in motion Enrich and score records as they move through your pipeline — filling gaps your primary data vendor leaves behind, without extra tools or manual intervention. ## Send leads where they belong instantly Route every lead to the right rep based on clean, matched data. No queue. No manual cleanup. No routing logic that breaks when territory changes. ## Featured solutions You have tools for pieces of the problem. Get them all in one place — from data quality to routing to enrichment — without point-solution sprawl. ### All your systems, finally talking to each other. Marketo and Salesforce shouldn't need a spreadsheet in between them. Connect your CRM, MAP, data warehouse, and PLG tools with bidirectional syncs and no custom code — so your data moves where it needs to go, without IT tickets or manual reconciliation. - No-code connectors for Salesforce, HubSpot, MS Dynamics, Marketo, Eloqua, Snowflake, and many more - Bidirectional sync keeps every system current ### System integration Stop cleaning lists before you load them. Every list that comes in has problems: wrong columns, inconsistent formats, and missing fields. Validate, cleanse, deduplicate, and enrich inbound lists automatically — before a single record touches your CRM. - Auto-detection of misaligned and malformed data - Deduplication and enrichment run at load time, not after ### List loading Bad data in. Clean data out. "VP Sales, N.A" and "VP of Sales, North America" refer to the same job, but your CRM doesn't know that. Openprise standardizes job titles, geographies, company names, and custom fields — including the ambiguous, malformed values that keyword rules miss entirely. - AI-assisted cleanup for non-standard values - Standardizes across CRM, MAP, and warehouse simultaneously ### Data cleansing & standardization Stop counting the same account twice. Duplicates degrade your routing accuracy, inflate your database costs, and make every report slightly less trustworthy. Find and merge the duplicates that rule-based methods miss — including records where names, domains, and addresses are just different enough to slip through. - AI fuzzy matching for non-obvious duplicates - Configurable merge logic built to your rules ### Deduplication One vendor leaves a 50% gap. Fill them! A single enrichment vendor matches roughly half your records. Run your data through multiple vendors in sequence with a multi-vendor enrichment waterfall (MVE) — so you get maximum coverage without paying for redundant data or managing multiple contracts. - 94% company match, 83% contact match with MVE - Vendor-agnostic: Works with ZoomInfo, D&B, Clearbit, and more ### Data enrichment & acquisition Route every lead right. In under a minute. Routing failures aren't usually logic problems — they're data problems. Clean and match your lead data first, then apply your routing rules, so every lead reaches the right rep based on accurate territory, account ownership, and segment data every time. - Lead-to-account matching before routing decisions are made - No-code rule builder handles complex territory and round-robin logic ### Matching & routing Score on data you can trust. Your scoring and grading model is only as good as the data behind it. Standardize and enrich your records first, then apply scoring logic — including AI-assisted demographic fit scoring for use cases where the nuances are too contextual to fit into a flat scoring table. - Demographic and behavioral scoring in one platform - AI-assisted ICP fit scoring for complex segmentation logic ### Lead & account scoring Segment every record. Automatically. Keyword rules alone miss non-standard titles, non-English entries, and the edge cases that pile up at scale. Combine rule-based and AI-assisted segmentation to assign buyer personas and job roles accurately across your entire database — not just the easy 80%. - Hybrid AI and rule-based classification - Multi-language and non-standard title support ### Segmentation ## Replace your Ops stack You have 30 tools. None of them agrees. Replace the point-solution sprawl with a single platform built for every GTM data workflow your team runs. ## Questions ### How long does implementation take? After the initial account onboarding and platform implementation, for any additional solutions, with all the business logic defined, you can go live in under a week. The no-code builder means your team starts automating immediately — no engineering resources, no complex setup, no waiting. ### Is Openprise secure for enterprise use? Your data never leaves the platform. SOC 2 Type II certified and ISO 27001 compliant, with enterprise security controls, role-based access, and full audit trails included on all plans. ### Can we start small and scale later? Yes. Most teams start with one use case — list loading, routing, or enrichment — and expand from there. The platform scales with your stack, not the other way around. ### What integrations are included? You get native connections to Salesforce, HubSpot, Microsoft Dynamics, Marketo, Eloqua, Pardot, Snowflake, and 100+ other systems. All integrations are included — no add-on fees, no custom development required.