Data orchestration platform for GTM teams | Openprise
Data orchestration
Clean, unify, and connect your GTM data across every system in your stack. From ingestion to export, you control every step.
AI orchestration
Deploy AI-powered GTM workflows at scale. Openprise governs AI agents, manages context, and keeps your data clean before it ever reaches a model.
Enterprise security
SOC 2 certified, ISO 27001 compliant, and built with enterprise-grade access controls so your data never leaves your governance framework.
Stop being the help desk
Build self-service apps and APIs that let business users handle their own data requests. Your Ops team sets the rules once. Everyone else runs with them.
GTM Ops solutions
From ingestion to clean, enriched, routed records, Openprise covers every step in your GTM data pipeline. Get your data exactly the way you want it, where you want it, and when you need it.
Sync every system, no code
Connect CRM, MAP, ERP, and data warehouse in one orchestration layer. Teledyne LeCroy cut ERP-to-CRM sync cycles from 3-4 days to 45 minutes.
Load lists in 15 minutes
Automate list ingestion, cleaning, matching, and routing in one pipeline. One Fortune 500 company automated 800 lists per month and saved $250,000 a year doing it.
Clean data, faster AI
Standardize messy fields, fix bad values, and unify your GTM data across CRM and MAP. Equinix saved 5 weeks a year by letting Openprise purge false leads automatically.
Kill dupes at the source
Detect and merge duplicates across fuzzy matches, not just exact rules. One identity provider merged 300,000 dupes from a 6M+ record database without a manual cleanup project.
Fill every data gap, every time
Run a waterfall across multiple enrichment vendors to cover what any single provider misses. Single vendor: 49% match rate. Openprise MVE: 94%.
Route every lead in under a minute
Match leads to accounts and route to the right rep instantly. Freshworks handles 4,000 leads a day at 99.9% accuracy. Great Place to Work cut routing from 12 hours to 20 minutes.
Score smarter with AI and first-party data
Combine demographic fit, product engagement, and AI-powered ICP scoring in one model. Denodo achieved 90.6% lead segmentation accuracy. CrowdStrike saw a 100% improvement in Inquiry to Open Opportunity conversion.
Segment every record, automatically
Assign buyer personas and job levels at scale with hybrid keyword and AI classification. CrowdStrike went from 20% to 100% segmentation coverage with Openprise.
Get more from your tech stack
Openprise works with the tools you already have, not instead of them. Start with one workflow. Expand at your own pace, without ripping and replacing.
Openprise Data Marketplace
Enrich the data you have. Get the data you need. Openprise makes both simple and budget-friendly, so you get the highest-quality data with zero surprises on cost.
Multi-vendor data recipes
Enterprise-friendly pricing
Data is part of the platform
Our data nerds have done the research so you don’t have to
No single data vendor can meet all your data needs. The data landscape is highly dynamic. Each vendor has unique strengths and weaknesses. What is the best combination for you?
Who has the time to research and test, then keep that knowledge up-to-date? Our team has done that work for you. We provide Account and Contact data recipes that leverage complementary vendors and deliver 40% higher match rate than any single data vendor.
Data is already confusing enough, pricing shouldn’t be
You spend a lot of your GTM budget on data. Once budgeted, you need the actual spend to be predictable, easy to track, and no surprises for your CFO.
Our price is simple and budget-friendly. No surprises and no complex credit schemes. One record, one price. Refresh included. Pay for only what you keep. Simple as that.
Getting the data is where the work starts, not ends
Once you have the data, the work of generating ROI starts. Operationalizing this data into GTM automation and keeping the data governed and up-to-date for years to come is where the real hard work is.
Openprise seamlessly integrates third party data into all your GTM processes whether it’s ABM, scoring, matching, or routing. Data is not just an add-on, it’s part of your GTM architecture.
Data Catalog & Services
You need high-quality reference data to perform cleansing, enrichment, standardization, segmentation, and more.
All the reference data you need at the ready
Whether it’s filling in missing address data fields with international postal code data or segmenting job titles into job functions and levels using job keyword data, having high quality reference data helps you orchestrate data faster and better.
Openprise has an extensive catalog of reference data so you don’t have to find, acquire, and maintain this data. Need a list of Chinese last names to parse Chinese names in your CRM? We got that.
Government open data at your fingertips
Governments around the world publish valuable open data that can drive your GTM motion, even define your entire TAM, e.g. DOL Form 5500, DOEd IPEDS, DHS NPPES NPI data.
While the data is free, downloading the data, getting it into usable form, and keeping it up-to-date takes a lot of work. Openprise makes open data ready-to-use.
Real-time integration with data services
Need to find location data using Google? How about integrating search into your workflow? Maybe translate job title data before you segment?
Openprise provides out-of-the-box integration with a full set of Google data services such as Places, Search, and Translate so you can find the data you need in real-time.
Customer stories
See how enterprise Ops teams replaced their frankenstacks with one platform, and got measurable results in their first 60 days.
“Salesforce is really just the output layer for us. All of the calculations, data processing, and figuring out whether something is an MQL, a relevant touch point, or part of our attribution journey is done in Openprise.”
Josh Ren
Director of Revenue Operations, Securiti
“Openprise is a key pillar in our data quality and automation strategy. The majority of our processes, enrichment, cleaning, scoring, and routing, run through Openprise before anything hits Salesforce.”
Chaitra Shivram
Marketing Operations Manager, Nutanix
“Openprise works miracles in the multi-vendor enrichment, in the data standardization and normalization. We actually get these people from our database to be sales-ready, and when we put them onto an owned account, they are ready to be reached out to that day.”
Mitch Janning
3X Openprise customer / Vimeo
Questions
How long does implementation take?
Most teams go live in under two weeks. The no-code builder means your Ops team starts automating immediately, without waiting for engineering resources or complex setup.
Is Openprise secure for enterprise use?
Yes. Openprise is SOC 2 certified and ISO 27001 compliant. Data processing agreements, GDPR compliance, role-based access controls, and audit logging are all standard. Your data stays within your governance framework.
Can we start small and scale later?
Yes. Most customers start with a single workflow and expand from there. Openprise is built to grow with your Ops team, adding capabilities as your stack evolves, without rebuilding from scratch.
How does Openprise handle our specific data and routing needs?
Every Ops team has a unique stack and unique needs. Our team works with you to map your existing workflows and configure Openprise to match them, without a one-size-fits-all setup.
What integrations are included?
Openprise connects to 300+ systems out of the box, including Salesforce, Marketo, HubSpot, Microsoft Dynamics, and major data enrichment vendors. The Open Connector framework extends this to any system with an API.